Of course you can also become a domain name reseller only and offer WHOIS Protection for domain names as well as SSL Certificates.
The Free Resellers program guarantees you absolute reseller anonymity and it offers a complete Private Label of your own. Resellers panel will be providing the support and billing for your end shared web hosting customers on your behalf and more specifically on the behalf of your brand name. They will not disclose the name Resellers panel in absolutely no way to your end customers.
You can use the Turnkey Business templates and have your web-store ready in just about 10 minutes. Even though it is a template that you will be using you can still modify it with a custom header or banner as well as a footer and place external links to other pages. You can input your own meta keywords which will make your website easier to be indexed by the major search engines. This way, you can quickly create the face of your onw web hosting company.
For the advanced users, who would not like to use a template for their web-store, there are two options.
One is to use the Remote Order Forms and connect them to their custom designed website in which case Resellers Panel will still handle the billing for you. The other option is to use the Reseller API with which you will be able to bill your clients yourself.